TWENTY ONE PILOTS - LEVEL OF CONCERN ARG
In support of the 2020 single Level Of Concern we approached director Jason Zada to help us find a new way to connect with fans who were stuck at home. An Alternate Reality Game lead fans through a string of puzzles requiring them to work together to unlock a website allowing them to participate in the first ever never-ending music video.
The never-ending music video went on to win the Guinness World Record for longest music video. Fans who unlocked the website uploaded user generated content that automatically filled the video with a fresh look with each loop, a stream that lasted 77 days, 16 hours, 10 minutes and 25 seconds.
Director: Jason Zada